Dr. Surjit Kumar Kar Professor (Marketing) & Dean-Academics

• dean@biitm.ac.in

• Dr. Surjit Kumar Kar is an accomplished scholar with a strong academic background in Marketing and Strategy. He holds a prestigious UGC-NET qualification and boasts a Ph.D. in Management, along with a Master of Business Administration with specializations in Marketing and Finance. Before joining BIITM, he held key positions at IBS Hyderabad, where he served as an Associate Professor in Marketing and Strategy and also as an Associate Dean. Dr. Kar's academic journey spans over two decades, marked by his dedication to teaching, research, and consulting in the field of management. He has also gained valuable corporate experience during his time with organizations like Neptune India Publication and Pentasoft Technologies Ltd. Throughout his career, he has contributed his expertise to several reputable institutions, including ICFAI, IPSAR, IMIS, and IIPM-SOM. His academic excellence extends internationally, as he is a respected life member of the Emerald Literati Club in the UK and the Operational Research Society of India (ORSI). Dr. Kar has played a vital role as a mentor, guiding doctoral candidates to success and contributing to academic growth. In addition to his academic achievements, Dr. Kar has shared his knowledge and expertise in various settings, from the Department of Posts to mentoring entrepreneurs through the District Industry Centre (DIC). He has also worked with executives from well-known organizations such as Bharat Dynamics Ltd., Coromandel Fertilizers, and Ortel Communications. His scholarly work, including abstracts, research papers, and case studies, has been published in both national and international journals and handbooks. Dr. Kar has served as the Editor of "Marketing Mastermind," a bimonthly marketing publication under ICFAI University Press (IUP). Dr. Kar's expertise spans various domains, including Customer Knowledge Management, Strategic Marketing Management, Marketing Analytics, Design Thinking, and Product Management. He has delivered lectures and presented papers at esteemed institutions like the IIMs and Stamford International University in Thailand. Furthermore, he has enriched his knowledge through Quality Improvement Programs (QIPs) at prestigious institutions like IIT Madras and IIT Kharagpur. Dr. Kar also takes on the role of an empanelled mentor at REP-IIT Bhubaneswar, providing valuable guidance to budding entrepreneurs. His educational contributions extend to institutions like XIMB and IIIT Bhubaneswar, where he serves as a Visiting Faculty Member, sharing his wisdom and profound knowledge with future leaders.