Biju Patnaik Institute of Information Technology and Management (BIITM) has espoused the spirit of Socrates expressed in the Greek Philosopher's central tenet on education quoted above, and has been conscientiously focusing on enabling learning as opposed to simply delivering knowledge. BIITM is located in the city of Bhubaneswar which is the pivot of the glorious golden triangle of Odisha comprising Puri, Konark and Bhubaneswar. The institution was established in 1999 by Late Shri Kalapatru Das, a visionary who envisioned the emergence of the city as an education hub and created the institution to provide management education to the students of Odisha and neighbouring states at an affordable cost and to become an institution of excellence in the field of management science. Biju Patnaik Institute of Information Technology and Management Studies (BIITM) was incorporated (approved by AICTE & affiliated to BPUT, a state university) with the objective of imparting Management Education which focuses on developing leadership competencies and managerial skills enabling the students to tackle complex managerial situations and assume leadership roles. BIITM focuses on holistic management education. The commitment is to transform the students into thoughtful leaders. The competent and progressive faculty members have developed an improved pedagogy which combines conceptual clarity, case studies, field work and instrumented feedback. To enhance the intellectual capital further, the Institute encourages the faculty members to publish research articles and attend seminars and conferences sponsored by IITs, IIMs and AICTE.

About Conference

Recent trends in research have witnessed a growing interest in integrating social science and data science disciplines. This convergence aims to leverage the power of data- driven approaches in addressing complex social phenomena. Researchers are exploring innovative ways to combine quantitative and qualitative methods, such as social network analysis, sentiment analysis, and machine learning, to gain deeper insights into human behavior, societal dynamics, and decision-making processes. The integration of social science and data science holds promise for interdisciplinary collaborations, enabling a holistic understanding of social issues and the development of evidence-based policies and interventions. By bridging these domains, researchers are unlocking new avenues for knowledge discovery and generating impactful solutions to societal challenges. In recent years, there has been a surge in the application of quantitative and qualitative research tools using data, leading to new trends and techniques for researchers. Quantitative methods provide researchers with the ability to analyze large datasets, uncover patterns, and make statistical inferences. On the other hand, qualitative methods enable a deeper exploration of individuals' perspectives, motivations, and experiences. By combining these approaches, researchers can triangulate data, validate findings, and gain a richer understanding of the research subject.



  • Marketing Automation
  • Artificial Intelligence in Marketing
  • Gamification Technologies
  • Neuromarketing
  • Digital Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Experiential Marketing
  • Predictive analytics
  • Natural Language Processing
  • VR, AR, and Mixed Reality
  • Blockchain technologies
  • Marketing and Analytics
  • Data-Driven Marketing
  • Marketing Intelligence
  • Behavioral Analytics
  • Marketing Mix Modeling
  • Data Visualization
  • Text Mining
  • Fuzzy Analytics Applications


  • Indian Financial System in New Economic Scenario
  • Financial Markets- Challenges and Opportunities
  • COVID 19 Impact on Economic Activities Digital Innovations in Business and Economy Mutual Funds, Insurance and Other Financial Services.
  • Banking, Micro - financing and Financial
  • Inclusion Sustainable Finance and Practices
  • Cryptocurrency and Blockchain Technology
  • Financial Literacy & Behavioral Financial
  • Entrepreneurship & Family Business
  • FINTECH-Financial Technologies
  • Financial inclusion
  • Financial stability
  • Financial innovation
  • Sustainable finance and Green Accounting
  • Changes in corporate governance regulations and structures


  • Digitalization in HR
  • HR Analytics
  • Technology and Innovations in HR
  • Impact of AI on HR
  • Change Management and Managing human capital
  • Employee Experience & Engagement Ethics, Values, Trust and Conflict Resolution Leadership and new normal
  • Boundary-less organization–challenges and opportunities
  • HRM Policies and Practices for responding Disruptive Innovations
  • Importance of employees' wellbeing post COVID era
  • Challenges of performance appraisal in hybrid working
  • Gig employment and organizational commitment
  • Employee development in remote working


  • Flexibility inclusive and sustainable industrialization
  • Innovations in Product and Service Design Foster Innovations in Operations Management
  • Big Data Analytics to Identify Changes in Customer Preferences for Products and Services
  • Crisis Leadership, Organizational Resiliency Adapting to Contactless Manufacturing, Storage, Handling and Delivery
  • Adapting to Contactless Services-Education, Healthcare, Hospitality, Travel and Tourism Business Continuity, Its Planning and Professional Practices
  • Major Disruptions in Agriculture and Supply Chain of Farm Produce, Aerospace and Satellite Communication Industry Industry 4.0

Conference Advisory Committee

Prof. (Dr.) Sharad Sarin
Senior Professor
XLRI Jamshedpur
Prof. (Dr.) Neharika Vohra
IIM Ahmedabad
Prof. (Dr.) Sujata Mangaraj
Director and Professor,
BCCM Bhubaneswar
Prof. (Dr.) Ramesh Behl
Director and Professor
IMI Bhubaneswar
Prof. (Dr.) Mrutyunjay Suar
Director General R&D & Innovation at KIIT University
Prof. (Dr.) Debi Prasad Mohapatra
Assistant Professor, University of Massachusetts Amherst
Prof. (Dr.) Sagarika Mishra
Associate Professor, Deakin University
Prof. (Dr.) Debjani Ghosh
Lecturer, University of Texas Rio Grande Valley
Prof. (Dr.) Durga Prasad Samontaray
Associate Professor King Saud University Riyadh Saudi Arabia
Prof. (Dr.) Rajeev Kumar Panda
Professor, NIT Rourkela
Prof. (Dr.) Tushar Kanta Pany
Professor, Ravenshaw University
Prof. (Dr.) Kishore Kumar Das
Professor, Ravenshaw University

Conference Patrons

Mr. Pratap Balabantaray
Executive Director, BIITM
Prof. (Dr.) Mihir Ranjan Nayak
Professor, Principal, BIITM
Er. Pratap Rudra Pattanayak
Advisor(Academics), BIITM
Prof. (Dr.) Dhananjay Beura
Professor & HOD (Marketing), Conference Convener, BIITM


Research Scholars INR 1000
Academicians INR 1500
Entrepreneurs & Business Leaders INR 2000
Representatives from Business Associations INR 2000
Participants only INR 750
Foreign Delegate $ 50

The Registration Fees include Lunch and afternoon Tea with Conference Kit and Materials but does not include accommodation. The participants will have to make their own arrangements for accommodation.


Last date for abstract submission 25th September 2023
Decision on acceptance/rejection of abstracts 5th October 2023
Last date for full paper submission of accepted abstracts 30th October 2023
Decision on acceptance/rejection of full papers 5th November 2023
Registration Begins 15th September 2023
Registration Closes 10th November 2023
Conference Date 18th November 2023

Abstract Submission Guidelines

  • Abstracts submitted to ICARD -2023 should be the original work of the researcher and should not have been published or under consideration elsewhere.
  • The submitted abstract should be between 250-300 words with 4-5 keywords.
  • Abstracts must be submitted via mail to


  • The maximum length of the paper is 20 pages (including title page and all figures, tables, appendices, and references) and limited to 4000 to 6000 words.
  • Paper must follow a definite structure (Abstract, Introduction, Literature review / research framework, Methodology / Approach, Findings / Results, Conclusion / Implications / Recommendations, Acknowledgements (when appropriate) and References.
  • Use Times New Roman 12-point font (Titles – 14 point Bold), 1.5 inch spaced in Microsoft Word (docx) format with normal margin, single column, and portrait orientation.
  • Reference Style is APA 7th Edition and number the pages in the document.
  • Submitted papers must NOT have been previously presented, scheduled for presentation, published, or accepted for publication by any other source (journal, publisher or any other organization).
  • NO changes in the paper title, abstract, authorship, or submitted document can occur AFTER the submission deadline.
  • All submissions will go through a review process.
  • Full papers must be submitted via mail to
  • Participants must register prior to the registration deadline in order to present their papers.
  • All authors must register.

Publication Partners

National / International publishers to publish selected papers. Good quality papers will be invited to submission, review and potential publication as peer-reviewed journal articles and book chapters.

Registration & Payment Details

In order to register for the conference, please make the payment at :

Bank Name : HDFC Bank
Account No. 50200011338588
IFSC Code HDFC0004013
After doing the payment, register using the following Google Form Link:

Best Paper Awards

There will be Two “ICARD-2023 Best Paper” awards to be given at the Conference.

The Best Papers will be selected from among the Papers presented at the Conference and chosen by a Panel of Experts.


(Word file only)